The Office for National Statistics publishes a wealth of information that can and should inform our strategy and decision-making.
As fundraisers work hard to create appeals against the backdrop of COVID-19, this particular weekly survey reveals that two thirds of people believe that Britain will emerge as a more united, and kinder society. This in turn should affect our COVID-19 fundraising messages, and those afterwards.
The ONS is publishing a weekly update on Coronavirus and the social impacts on Great Britain; the 14May20 edition talks about kindness but later releases are available here too.