The UK’s CMA (Competition and Markets Authority) has led a campaign to provide better information in the App store regarding how the apps make use of personal data.
The main concern was that people were not made aware of whether an app developer would share their personal data with a third party.
Apple agreed to this in June, and the implementation is about to come into effect shortly.
This is part of the CMS-led Digital Markets Taskforce and you can read more about their work here.