Donations to fall in the next year?

The COVID-19 Support Fund was set up by the UK insurance and long-term savings industry, and since May 2020 it has raised over £100 million to support some of the people hardest hit by the COVID-19 crisis. They recently conducted a survey of charities and the public and came to the conclusions that:

  • Four in 10 (40%) charities questioned said they expect fewer donations in the next year.
  • An estimated 2.2 million givers intend to cut back the amount they donate post-pandemic, while around 1.6 million have already had to cancel a direct debit to charity.

Whilst the sample size was not huge, it perhaps shows the signs of things to come, and we ought to be preparing our strategies and plans accordingly. You can read their full article here.

Or should we?

On the day that this is written, Barclays Bank has suggested that the next 12 months will see growth faster than in any years since 1948, partly because people have more disposable income that they couldn’t spend during the lockdowns.

So which is true?

Well, perhaps both but the point is that you ought to undertake your own analysis, and form your own conclusions which will in turn shape your plans. A STEEPLE analysis would be a great place to start, with a group of fundraisers and board members perhaps?

If you are new to STEEPLE, or want to know what happened to PEST or PESTLE, email me or book a free 20-minute insight call.