The ICO has fined Papa John’s (GB) £10,000 for sending more than 168,000 nuisance marketing messages to its customers without consent.
Papa John’s relied on the ‘soft opt in’ exemption in order to send marketing texts and emails. However, the ICO ruled that they could not rely on this exemption since:
- there was no opportunity to opt out
- no privacy notice was provided
The ‘soft opt in’ is not available to non-profits but the importance of getting proper consent for email and SMS marketing, and presenting a privacy notice at the time, applies to us all.
If you would like the external assurance that you can demonstrate compliance in your marketing consent and other lawful bases, perhaps a Data Protection Review is the ideal way to do that; contact us for more information and a quote.