2 out of 3 charities face negative impact of Google changes

If you haven’t heard of Google’s Core Web Vitals, then this could be very important and could affect how well people can find your website.

Core Web Vitals (“CWV”) is a collective name for a series of test that Google makes, of the load speed and usability of your website on mobile devices. And this assessment actively affects your Google search rankings. That’s why it matters.

CWV has been around for a while but a recent report from Charity Comms suggests that 2 out of 3 charity websites fail the tests, and hence will appear lower in Google search rankings.

You can read the detailed Charity Comms article here and use Google’s own testing tool to see how your website performs.

Whoever is responsible for your website, needs to know about this.