Have you started to review your fundraising strategy to cater for the post-COVID changes?
If not, here are a few early trends that you might like to consider:
- Under 40’s are driving donations, with some reports that more than 80% have given in the last 3 months, compared with two thirds of over-40’s – are you including under 40’s as a key segment in your fundraising plans?
- More people are giving through consumer giving platforms, but branding can be difficult and donors can easily forget who they gave to (called ‘give and forget’) – are you working to drive donors to your own websites where you can more effectively control your branding and messaging?
- More than half the workforce are likely to return to their workplace for 3 days a week or less – how can you adapt by offering flexible fundraising?