‘Reframing the Ask’ updated by the CIoF

The Chartered Institute of Fundraising has published a second piece of research, commissioned to help make sense of the wider socio-economic trends shaping giving and fundraising in the post-COVID recovery period.

It focuses on new data on individual and household giving, on the use of giving tax reliefs and on pandemic changes in consumer behaviour likely to have a lasting influence on how we give. The report identifies key indicators and pointers for charities’ future financial planning, and highlights some fundraising implications.

The report is packed with useful information that you should use to influence your fundraising plans, and you don’t even need to be a member of the CIoF to read it – just use the link https://ciof.org.uk/reframing-the-ask