Donor loyalty – evidence for why it matters

SOFII is promoting a donor loyalty report which includes the views of 50,000 donors across 12 charities. Authored by AboutLoyalty, the report make the clear and quantified case for prioritising the growth of supporter loyalty and provides real, tangible evidence that growing loyalty will result in increased giving. It also talks about how you can measure supporter loyalty.

As a fundraiser, you need to read this and decide how you can leverage the insights.

See the synopsis and download the report at