Are you ready for changes in giving patterns?

As the pressure on people’s disposable income increases, and with rather pessimistic news from the Bank of England this week, I hope that you are already planning on how you will keep delivering your impact in the coming months and year.

GOOD, an agency that creates fundraising campaigns, has produced the first of its quarterly ‘Cost of Giving Monitor’ reports, in association with YouGov and you can read more at

Designed to help track the donor landscape during the cost-of-living crisis, it has some important warnings:

  • Half of charity donors feel their finances have worsened in the last 3 months, and it’s likely to impact on their giving
  • This is worse among Gen X (aged 40-57 years)
  • There is a significant inclination to one-off rather than regular gifts

We know that the donors who support some charitable sectors, are less likely to reduce their giving, but every charity should be planning for how this might you, and how you will preserve your key services.

The key tools that you might use include Theory of Change, STEEPLE and SWOT analyses; if you would like to know more about these, then why not arrange a free 20-minute insight call at – if you are not a TinoPai you will need to register, but that’s free and gives you access to our free live and on-demand webinars too.