Changes to Google’s Display & Video 360 marketing platform mean that your organisations messages could be seen in public areas such as bus stops, shopping centres, lifts, airports, arenas and more.
Google has made digital out-of-home ads available to all Display & Video 360 users. Whether you are already a subscriber, or not, we encourage you to talk to your fundraisers about this, so you can help them understand the business case, if there is one.
To help you, the blog article from Google’s product manager explains things in much more detail, and you can read it at https://blog.google/products/marketingplatform/360/digital-out-of-home-ads-now-in-display-video-360/