Updated guidance on directing marketing using live calls

The ICO has updated its guidance on direct marketing using live calls, and you can see it at https://ico.org.uk/for-organisations/guide-to-pecr/guidance-on-direct-marketing-using-live-calls/. Although it is still primarily based on PECR 2003 regulations (as amended), it is a very timely reminder as more charities consider ways to protect and grow their fundraising income.

I am having more conversations about how to use live calls for both cold and warm situations, so if you would like to swap insights, then you are welcome to get in touch in any of the normal ways, use https://zorva.info/about-us/contact-us/ or book a 20-minute insight call at https://zorva.info/free-insight-call/ (for TinoPai members, but it’s free to join and you get lots of other benefits including free live and on-demand webinars).