Could the new .GIVING domain help your fundraising?

The Public Interest Registry (“PIR”), the body that administers the domain names for NGO’s, has launched the .giving domain, following the release of .charity, .foundation and .gives in August 2022.

PIR suggest it could help to create a dedicated online space, and take the guesswork out of the donation experience. That may be the case, but it certainly could be helpful for your fundraising.

Why not ask your IT team to check what’s available and talk through the implications?