Free donor behaviour insights report

Blackbaud has just launched another in their series of donor behaviour insights reports, and you can download it at https://www.blackbaud.co.uk/industry-insights/resources/fundraising-in-the-uk-donor-behaviour-insights-2023

It includes sections on:

  • Preferred methods of donation
  • Expectations around follow-ups after a donation
  • The difference in preferences amongst age groups and different giver profiles

and should help you benchmark your fundraising plans.