Blackbaud has just launched another in their series of donor behaviour insights reports, and you can download it at https://www.blackbaud.co.uk/industry-insights/resources/fundraising-in-the-uk-donor-behaviour-insights-2023
It includes sections on:
- Preferred methods of donation
- Expectations around follow-ups after a donation
- The difference in preferences amongst age groups and different giver profiles
and should help you benchmark your fundraising plans.