Can you use CSR to support your fundraising?

Most organisations have a Corporate and Social Responsibility (“CSR”) policy, and many already make donations to causes that they have some affinity with.

Have just spent some time talking about the opportunities and threats from corporate partnerships, I do wonder if charities are leveraging enough value from the potential CSR benefits, of corporate partners aligning themselves with the charities’ brand and values?

There are certainly some things to be aware of, but there are also great opportunities, and I hope that you are including the CSR benefits in all your corporate partnership pitches.

If you aren’t, or would like to do even better, you can contact us in the normal ways, use the contact form at or book a free 20-minute insight call at