Christmas campaigns need a lawful basis

Charities are already well into planning their Christmas campaigns, and some catalogues have been mailed, but in the busyness please don’t forget data protection.

When you use personal data, each purpose requires a lawful basis, and this applies to direct marketing like everything else.

The ICO has issued a helpful update on choosing a lawful basis for direct marketing at, so you can check that you are compliant. It covers phone calls, electronic mail and post.

If you are unsure, or have questions, do make use of our free 20-minute insight calls.