Supporter segmentation and journeys

To get the maximum lifetime value from your supporters, and to give them the most rewarding experience, we need to craft the messages we send so that they are as relevent and timely as possible. This requires an acknowledgement that our supporters come from different backgrounds and have different interests and motivations. Given unlimited resources […]

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Case for support

At the heart of every successful campaign is a clear case for support to answer the key questions ” why should I give you my money/time/advocacy and why is it urgent I do it now?” There is a tried and tested model for creating an effective case for support, and in this workshop we apply […]

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