This is the title of a blog from the Fundraising Regulator and you can read it at https://www.fundraisingregulator.org.uk/about-fundraising/resources/new-research-reveals-what-builds-public-confidence-fundraising.
It is packed with insights and is certainly worth your time reading. One statistic that stood out to us is that almost two-thirds (64%) said their overall experience of supporting charities was positive. This is much lower than we would have expected, and we hope that your supporters have a much better experience.