AI guidance from the Fundraising regulator

In case you missed it, the Fundraising Regulator has recommended that charities publish an AI policy to protect against ‘bad actors’ and has issued guidance that focuses on use of AI in fundraising. Should you review your AI policy to ensure their point are included? You can read their blog for more information at https://www.fundraisingregulator.org.uk/about-fundraising/resources/guidance-using-artificial-intelligence-fundraising

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Updates from the Fundraising Regulator

As the ICO has updated its guidance to include the new charitable purposes soft opt-in, the Fundraising regulator has both indicated that it will shortly publish its own guide on fundraising marketing, and has refreshed its guide on data privacy. You can find out more at https://www.fundraisingregulator.org.uk/about-fundraising/resources/update-soft-opt-and-refreshed-data-privacy-guide. It is especially important that you have clearly […]

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ICO updates guidance on direct marketing using electronic mail

The ICO has just updated its guidance on direct marketing using electronic mail, as their press release describes at https://ico.org.uk/about-the-ico/media-centre/news-and-blogs/2026/04/charities-given-new-flexibility-to-contact-supporters-under-data-law-change/. We are reviewing the details but in the meantime you can find the guidance at https://ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/guidance-on-direct-marketing-using-electronic-mail/how-do-we-comply-with-the-pecr-electronic-mail-marketing-rules/#WhatAreTheSoftOptInsAndWhoCanUseThem. We will have more in next week’s insight newsletters, and meanwhile you can contact us in the normal ways.

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