Giving Tuesday 2020 is set for 1st December, and I hope you are all ready to take full advantage of it. As it says on the Giving Tuesday 2020 website, “Giving Tuesday is a day where everyone, everywhere can do something to support the good causes that mean so much to them.” There are lots […]
Fundraising
£30K raised by TAP for Bristol
Since it was launched last year TAP for Bristol, the city’s contactless donation scheme has raised over £30,000 to support homeless people. TAP for Bristol‘s website explains how it works “You’ll find TAP for Bristol donation points located in the windows of businesses and on contactless devices in offices and cafés around the city centre, […]
How is your supporter experience?
When did you last consider the experience that your supporters enjoy (I hope enjoy is the right word!) when they engage with you? Is the experience the same across your website, social media, direct mail and any other channels you use? Is it the same whether they want to donate, enquire about leaving a legacy, […]
Free training on Fundraising Code of Practice
The Fundraising Regulator has produced a short free webinar to introduce the Code of Fundraising Practice. At just 8 minutes long, surely it should be included in the induction and ongoing training of every fundraiser, and every Board member with a fundraising responsibility. Here are the links, both for the webinar and to download or […]
Learn from Legacy mystery shoppers
Legacy Foresight and Legacy Voice conducted a legacy mystery shopper project and you can download their summary report (if you don’t mind signing up to their marketing emails), using this link. Amongst their findings were that only 5% of prospects and 40% of pledgers actually go on to leave a gift, and many charities could […]