In a session from Fundraising Convention this year, the RSPCA shared how they had used psychology to increase the number of major philanthropic gifts. If you are a CIoF member, as we know many of you are, and you would like to grow your major donors programme, this could be a valuable insight.
You can find it at https://ciof.org.uk/library/resources/at-the-heart-of-giving-how-the-rspca-is-using-psychology-to-grow-philanthropic-support/.
If you are not yet a CIoF member you can consider the benefits at https://ciof.org.uk/membership/.