Charities are being cut out of the donor journey

In an article in this month’s Fundraising Magazine (a benefit of CIoF membership), there is a suggestion that in some cases, charities are becoming cut out of the donor journey.

Traditionally, people engaged with charities who then delivered benefits to those who needed them. However, the advent of crowdfunding, donor advised funds, and other streams has meant that people can engage directly, so is there still a place for charities?

The article raises some important questions, but one thought from us is that some charities are not intermediaries but allies, with both donors and those they help. You may know some of these, we certainly do.