We recommend that you download the latest CAF UK Giving Report 2022, which covers 2021 and the first 4 months of this year, from https://www.cafonline.org/docs/default-source/about-us-research/uk_giving_2022.pdf
It makes very interesting reading, and you can use it to:
- Benchmark your own fundraising against the UK average
- See if their conclusions match with your experience
- Use the insights to help shape your fundraising plans and budgets
The headlines from the report suggest that
- The number of people making charitable donations is still in decline, maintaining the trend started in 2016 and followed continuously apart from at the start of the pandemic
- Animal welfare and conservation charities are increasing their share of giving, at the expense of medical research and children/young peoples groups
- Whilst two thirds of people are cutting back on discretionary spending, only one in eight plan to cut back on charitable donations
Perhaps we are entering the perfect storm of reducing donated income, increased demand for our services, and rising inflation. I hope that your financial reporting and budgeting is robust enough to keep track, and if you would like to ask questions or find out about the best tools to use, then just book a free 20-minute insight call at https://zorva.info/free-insight-call/. You need to be a TinoPai member but it’s free and there are other benefits too, and the link will guide you through the process.
Against this, Legacy Monitor is reporting that legacy income increased by 15% in the 12 months preceding March 2022. Some of this might be due to the reduction in delays of probate administration after the pandemic, but they suggest that the trend is upwards. Is it time to review your legacy programme, or create one?