Having run three very successful Charity Soft Opt-In webinars recently, a common question is whether a social media ‘like’ will count as ‘expressing an interest’ in one or more of the charity’s purposes?
We certainly hope so, although it’s one of the things that the ICO needs to issue guidance on, so that there is certainty and we are aware of any warnings.
Charity Soft Opt-In, part of the upcoming Data (Use and Access) Bill, could dramatically change how you can acquire and use data for marketing purposes via electronic mail.
If you would like to unpick this, then why not book a free 25-minute call using the link below?