‘AI vs real people’ image test

If you are considering whether to use generative AI images in your fundraising, then this sofii article will be of great interest to you.

It describes how one charity used split testing to see if real images performed better than generative AI ones, and you can read the sofii article using the link https://sofii.org/case-study/charity-right-ai-vs-real-people-image-test-which-one-raised-more.

Please remember that you ought to have a Generative AI policy to underpin its use at your organisation and we can help with that.