Whenever an article starts ‘Research finds that …’ we do check the source and this time it’s the economic think tank PBE.
Their analytical research indicates that the top 1% of earners donate on average £620 per year or £52 per month, and you can see their full and insightful analysis using the link https://pbe.co.uk/insights/giving-by-the-top-1-of-earners/.
Does this matter? Well, it probably does as you shape your programme for mid and high level donors, so why not have a look at the report and use it to influence your plans?