The ICO has just updated its guidance on direct marketing using electronic mail, as their press release describes at https://ico.org.uk/about-the-ico/media-centre/news-and-blogs/2026/04/charities-given-new-flexibility-to-contact-supporters-under-data-law-change/.
We are reviewing the details but in the meantime you can find the guidance at https://ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/guidance-on-direct-marketing-using-electronic-mail/how-do-we-comply-with-the-pecr-electronic-mail-marketing-rules/#WhatAreTheSoftOptInsAndWhoCanUseThem.
We will have more in next week’s insight newsletters, and meanwhile you can contact us in the normal ways.