In the May edition of Fundraising Magazine from Civil Society, and normally a benefit of CIoF membership, an article entitled ‘Shared Responsibility’ reflects on research into donor motivation.
It highlights that collective action is an important factor, and we wonder how you might build this into your own campaigns?
We know of two organisations that do this very well, and they almost always include human story-telling, long-term impact reporting, and case studies of how individual gifts connect to the wider mission.