The Fundraising Regulator has just published a new practical guide to charitable purposes soft opt-in to help charities comply with the recent change to direct electronic marketing law. The guide also helps charitable fundraising organisations comply with the Code of Fundraising Practice (the Code) and the law, whenever they are carrying out fundraising marketing.
You can read more and see the guidance at https://www.fundraisingregulator.org.uk/news/fundraising-regulator-publishes-new-guide-help-charities-comply-charitable-purposes-soft-opt.