We read a recent survey which suggested that two thirds of people felt they received too many fundraising appeals, whilst one third had reduced the amount they gave due to financial pressures.
In tough times it can be tempting to just send out more appeals, but how might you increase the response rates of your existing appeals? One idea is to look for insights on the Showcase Of Fundraising Innovation and Inspiration, https://sofii.org/.
It’s free and packed with case studies and insights that might help your appeals to be even more successful, so why not have a look?