In these times when every lapsed donor makes a difference, sofii have a new and interesting case study on how one organisation had success in reactivations by picking up the phone and having a chat.
It’s a case study from France, but the parallels are strong, and I am sure we all have much to learn. It is certainly worth a look at https://sofii.org/article/who-would-want-to-be-a-lapsed-donor.
Before you pick up the phone though, do make sure that you have your lawful basis clear under the UK GDPR, and ensure you follow the ICO’s direct marketing guidance and the Fundraising Regulators guidance, such as https://www.fundraisingregulator.org.uk/code/standards-which-apply-specific-fundraising-methods/fundraising-communications-and-advertising#fundraising-calls.