The ICO has just updated its guidance on direct marketing using electronic mail, to include the fact that charities can now email, text and message supporters without prior consent under a new “soft opt‑in” if requirements are met. This is called the charitable purposes soft opt-in. According to the ICO press release which you can […]
Author: Nick Swain
ICO updates guidance on direct marketing using electronic mail
The ICO has just updated its guidance on direct marketing using electronic mail, as their press release describes at https://ico.org.uk/about-the-ico/media-centre/news-and-blogs/2026/04/charities-given-new-flexibility-to-contact-supporters-under-data-law-change/. We are reviewing the details but in the meantime you can find the guidance at https://ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/guidance-on-direct-marketing-using-electronic-mail/how-do-we-comply-with-the-pecr-electronic-mail-marketing-rules/#WhatAreTheSoftOptInsAndWhoCanUseThem. We will have more in next week’s insight newsletters, and meanwhile you can contact us in the normal ways.
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CIoF announce new webinars
The Chartered Institute of Fundraising have announced a new webinar entitled ‘Corporate Partnerships: 2026 Insights’ and you can see the details of this and other events at https://ciof.org.uk/learning-and-events-listing/.
Signup to hear about DPPC 2026
This year’s DPPC (Data Protection Practitioners Conference) will be held on Tuesday 13th October. These conferences are always packed with insights and so you might like to save the data and sign up to the ICO’s DPPC newsletter at https://ico.org.uk/about-the-ico/data-protection-practitioners-conference/.