When did you last check that your details are correct with the Fundraising Preference Service, in the event of someone exercising their right to suppress fundraising requests from your charity? You can find out more at https://www.fundraisingregulator.org.uk/service/fundraising-preference-service/charity.
Fundraising
Too many fundraising appeals?
We read a recent survey which suggested that two thirds of people felt they received too many fundraising appeals, whilst one third had reduced the amount they gave due to financial pressures. In tough times it can be tempting to just send out more appeals, but how might you increase the response rates of your […]
Trust in AI is an increasing issue
The latest Charity Digital Skills report can be downloaded from https://charitydigitalskills.co.uk/report/ and according to the authors, 79% of charities are now using AI but just over one third echo a lack of trust in the AI tools. The report contains many insights on this and other topics, and could inform your own strategy and plans.
Fundraising Regulator publishes guidance on charitable purposes soft opt-in
The Fundraising Regulator has just published a new practical guide to charitable purposes soft opt-in to help charities comply with the recent change to direct electronic marketing law. The guide also helps charitable fundraising organisations comply with the Code of Fundraising Practice (the Code) and the law, whenever they are carrying out fundraising marketing. You […]
Watch out for holiday season scam emails
The summer break can be a time when we may all receive a higher number of scam emails, which take advantage of people being away and so roles being undertaken by people with less experience. Here is a reminder of the guidance from the National Cyber Security Centre https://www.ncsc.gov.uk/collection/phishing-scams/spot-scams.