SOFII have an updated case study on how Freedom from Torture have been including a legacy conversation in more of their donor communications. Could you learn from this to help your legacy conversations? The link https://sofii.org/case-study/freedom-from-torture-legacy-direct-mail-appeal shows the case study.
Fundraising
New guidance on setting up a fundraising appeal
The Fundraising Regulator and the Charity Commission have jointly produced some guidance for people who are thinking about fundraising for charity, including in response to an emergency. They say that the guidance explains what people should consider before setting up an appeal, including choosing a charity to fundraise for, being clear with donors about how […]
What should you tell donors when it comes to using AI?
This question is being asked more and more, and Blackbaud have a helpful blog to suggest how you can approach this and maintain donor trust. It’s very much worth a read at https://www.blackbaud.co.uk/industry-insights/resources/ai-and-donor-engagement-what-to-tell-donors-and-how-to-protect-trust.
Implications of the under-16 social media ban
It has been reported that several charities are considering how they will engage differently with young people, following the announcement of the government’s plans to ban certain social media platforms for children aged under 16. Civil Society covers this well at https://www.civilsociety.co.uk/news/charities-considering-youth-engagement-plans-after-social-media-ban.html, but if you offer services and support to this age group, how could […]
London Marathon 2027 to be a two-day event
It has been confirmed that the London Marathon 2027 will be a two-day event and will be held on Saturday 24 and Sunday 25 April 2027. This one-off change could see 100,000 participants over both days and represents a significant opportunity for charities that use this type of event to raise funds. You can find […]