Soft Opt-In and other DUAA amendments

According to the ICO website https://ico.org.uk/about-the-ico/what-we-do/our-plans-for-new-and-updated-guidance/direct-marketing-and-privacy-and-electronic-communications/ the guidance on soft opt-in, part of the direct marketing and PECR changes, is still on schedule for ‘Winter 2025/2026’ although it is disappointing that it has not been given more priority. The public consultation was due to launch in August but this has been pushed back to September. […]

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