According to the ICO website https://ico.org.uk/about-the-ico/what-we-do/our-plans-for-new-and-updated-guidance/direct-marketing-and-privacy-and-electronic-communications/ the guidance on soft opt-in, part of the direct marketing and PECR changes, is still on schedule for ‘Winter 2025/2026’ although it is disappointing that it has not been given more priority.
The public consultation was due to launch in August but this has been pushed back to September. We would encourage everyone to take part in the consultation and will let you know the details, as soon as the ICO published them.