Instagram has launched Live Donations, where users can raise money for a charity and 100% of the monies raised is passed on. It’s currently aimed at non-profits involved in COVID-19 support, but more may follow.
Getting started is as easy as:
- Tap the camera icon in the top left of your Instagram Feed and this will open Instagram Stories
- Swipe all the way right until the Live camera is open
- Tap Live at the bottom of the screen and select Fundraiser to choose a charity to support
- Your Instagram Live will begin with a dedicated box at the bottom of the screen highlighting your charity
You can read more about this on Instagram’s blog.
There is also a nice feature where the charity can share stories on how they are working to support those affected vy COVID-19.