SOFII is always a source of great fundraising inspiration, and you can check out their offering at https://sofii.org/
However, an article caught our eye and we wanted to share it with you. Battersea Dogs and Cats Home have been running a very successful legacy campaign, which has resulted in over 1,000 legacy information pack requests since 2020.
In the SOFII article, they explain exactly how they did it, and how you might leverage the same ideas in your legacy campaigns. And there is a video of dogs and cats to watch!
Have a look at https://sofii.org/case-study/battersea-dogs-and-cats-home-leaving-a-gift-in-your-will-television-ad