Gen Z giving on the increase

According to research commissioned by the Blackbaud Institute, around a third of Gen Z supporters are looking to increase their charitable giving in the coming year, but are you ready to accept your share of their support?

In a free (just the cost of your personal data) report, Blackbaud suggests that you will learn:

  • Gen Z’s deeply held beliefs and unique global perspectives​
  • Top motivators for Gen Z donors​
  • How they prefer to be thanked after donating​
  • Engagement opportunities fundraising professionals may be missing out on​

To find out more and download your copy of the report, just visit https://institute.blackbaud.com/resources/gen-z-at-the-table.