Sharing our vulnerability is not normally thought of as good practice, but SOFII has a great case study of how it can really work for an emergency appeal.
SOFII, the Showcase of Fundraising Innovation and Inspiration https://sofii.org/ is a huge free resource for fundraisers, and a new case study based on the Blue Dragon’s Foundation in Vietnam, highlights the power of an emergency appeal launched when they faced not being able to help everyone who needed their support.
You can read the case study and see the results, at https://sofii.org/case-study/blue-dragon-sharing-a-vulnerability-emergency-appeal.