The latest Blackbaud Institute report is entitled ‘Charitable Support Across Generations in the UK and Ireland’ and aims to give insights into what drives Gen Z, Millennials, Gen X and Boomers to support our work in the charity sector (and explain any terms which are new to you).
By helping you to identify the habits and preferences of each generation, you should be able to formulate your fundraising strategy to engage each group in the best way for you and for them.
The report is free, save for giving your name, email etc and you can find out more at https://www.blackbaud.co.uk/industry-insights/resources/charitable-support-across-generations-in-the-uk-and-ireland?