In a legal case that could have far-reaching consequences, Facebook has agreed to stop targeting ads at an individual using their personal data.
BBC Tech has a good write-up at https://www.bbc.co.uk/news/articles/c1en1yjv4dpo, and you can read the ICO’s supporting statement at https://ico.org.uk/about-the-ico/media-centre/news-and-blogs/2025/03/statement-on-ocarroll-vs-meta/ (the details are in the ‘Note to editor’ link).
The key point seems to be that everyone has the absolute right under the UK GDPR to object to direct marketing. If you have any questions about what this means for your organisation, and what to do, then just get in touch (remember the 25-minute insight calls are free).