From October 2025 Meta will block petitions and advocacy ads, and Google is set to follow suit. This has particular impact for charities who seek to encourage engagement based on the impact of their work.
We came across a great explanation of this, and how to deal with it, in a LinkedIn blog from FICO, a Fundraisers in Christian Organisations group of the Chartered Institute of Fundraising. It doesn’t just apply to faith-based charities and is worth a read regardless.
You can see the blog at https://www.linkedin.com/pulse/metas-new-ad-ban-what-faith-based-organisations-need-know-h3bge.