Most charities that we speak to, are still considering whether and where the benefits for charitable soft opt-in outweigh the costs and potential increased administrative burden.
We encourage you to consider each use case individually, but meanwhile you might like to see what the CIoF has said using the link https://ciof.org.uk/news-policy-and-research/latest-news/navigating-soft-opt-in-and-new-guidance-from-the-ico/.
Remember that you can always book a free 25-minute call with us to talk through any possible use cases or questions you may have. Furthermore, the ICO’s guidance is clear and has some very helpful case studies. A good place to start may be https://ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/guidance-on-direct-marketing-using-electronic-mail/how-do-we-comply-with-the-pecr-electronic-mail-marketing-rules/.