Legacy donors are changing

This is one of the insightful messages from The Legacy Giving Report 2026, just published and available for download from https://legacyfutures.com/.

It suggests that Gen Z are often considering making a will earlier, sometimes in their 40’s. Their concerns and motivations may also differ from a more elderly generation of legacy donors.

We recommend that every charity should have, at the minimum, a simple legacy offering and considering this report would be a good place to start.