At the opening session of Fundraising Convention, CIOF chief executive Katie Docherty was reported as suggesting that some charities were cutting their expenditure on fundraising over concerns that the return on investment was taking too long.
Does your Board see fundraising as something that needs to be invested in, or as just a cost? Is there an opportunity for fundraisers to work with Boards to help them understand the nature of fundraising, and for Boards to share their ideas on helping fundraisers be more effective?
We are aware of a very cost-effective 1-day course for Board members who wish to understand the basis of fundraising, so contact us for more information.