We are grateful to a Civil Society report of a session at their Fundraising Live 2022 event, and you can read the full report at https://www.civilsociety.co.uk/technology/charities-need-to-avoid-thinking-of-digital-as-an-add-on-say-action-for-children.html
In the session, some tips and pitfalls were highlighted:
- Use the NCVO Digital Maturity matrix to assess your current strengths and weakness at https://knowhow.ncvo.org.uk/tools-resources/the-digital-maturity-matrix
- Avoid thinking of digital as an add-on
- Instagram, IGTV and TikTok may be best suited when targeting a younger audience
- Leverage the relationships already in your CRM
- Remind your audience(s) why they are important
- Consider the 10-4-1 ratio when posting – 10 posts about your audience, 4 about your cause, and only 1 should ask for a response e.g. donate, follow or act
- Think about how the needs of your audience are solved by supporting your charity