Insight into donor retention that you can use

It might be argued that donor retention has never been more important. And so it’s very helpful that some insights into this have just been published by the Institute for Sustainable Philanthropy. Their report is entitled ‘Loyalty Meets Philanthropic Psychology: A New Approach to Supporter Retention.‘ and it stresses that whilst retention is linked to […]

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ICO issues new guidance on direct marketing by ‘electronic mail’

The ICO has issued new guidance on direct marketing using ‘electronic mail’ and it may affect how you fundraise, and how your IT systems need to record details of preferences. The new guidance was launched on 21st October 2022, and we first previewed it at the ‘Data Protection for Fundraisers’ webinar (which is available on […]

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