Updated guidance on directing marketing using live calls

The ICO has updated its guidance on direct marketing using live calls, and you can see it at https://ico.org.uk/for-organisations/guide-to-pecr/guidance-on-direct-marketing-using-live-calls/. Although it is still primarily based on PECR 2003 regulations (as amended), it is a very timely reminder as more charities consider ways to protect and grow their fundraising income. I am having more conversations about […]

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