Facebook adds option for paid online events

Facebook has announced the ability for organisations to earn money from online events on Facebook, in a trial of 20 countries including the UK. The motivation for this is evidently to help post COVID-19 business recovery, and non-profits should consider if they can use this too.

Currently, Facebook page owners can host events on Facebook Live but this initiative has a couple of benefits:

  • You can create an online event, set a price, promote the event, collect payment and host the event all in one place
  • Facebook has committed not to collect any fees from paid online events for at least the next year (this also applies to Facebook Pay on Android but not on IOS)

You need to agree with the Partner Monetisation Policy so check this here first.

If you decide to use it, let me know how you get on.

See the full Facebook announcement here.